Model. Musician. Artist.
There’s something intrinsically captivating about Saro. You can’t help but stare when you see him and you can’t help getting swept up in his music when you hear it. So it’s no surprise that his second album, Boy Afraid, has captured the attention of the music industry. Saro’s imitable brand of pop-noir electronica has garnered high praise from such tastemakers as Billboard, Stereogum, NYLON and Rolling Stone—which officially dubbed him an Artist to Watch. And fans are definitely watching; the combination of his infectious beats and searing lyrics have enraptured audiences at Bonnaroo, South by Southwest, and the Day For Night Festival.
Beyond his musicianship, the Los Angeles native thrums with the mantra to create, create, create. In addition to the five-part video series he made to support the album’s singles, he also staged an immersive multimedia installation and performance pieces to celebrate their release.
Intriguing and sensual as a model and as a musician, Saro has quipped about baring it all in his music videos, saying that skin never falls out of fashion. This sort of savvy informs the selection of Saro’s moniker too; after all, sorrow never goes out of style either— and no one else presents sorrow with such vulnerability, passion, resilience, and trance-inducing mastery.
Inspired. Inspiring. Visionary.
“R&B-inflected vocals, heavy on electronics and unafraid to branch into trippier territory”
“…he finds empowerment in his sadness to create melancholy music and visually stimulating videos”
Bio by Merrill Feitell