Truth-Seeker. Storyteller. It-Girl. Activist.

Born and raised in Paris, France, and gracing the pages of Vogue, Elle, and Marie-Claire, Alex Noiret is no stranger to beauty—and she’s got a knack for noticing it everywhere she goes. From the profound moments of human connection she finds amidst the bustle of the fashion world to the arrestingly beautiful blossoms she encounters in her own back yard, Alex’s eye seems designed to take note of the emotional resonance and shimmering humanity in the spaces, places, experiences, and interactions that are so often overlooked and under sung.

With a love of writing, a gift for storytelling, and a striking generosity of spirit, Alex has been sharing her observations and ruminations at, offering readers access to the aesthetic wonders she encounters wherever she goes and to the multi-faceted community of inspired and inspiring creatives she meets. The signature spokesmodel for the ethical, sustainable, empowering, and beloved brand, Doen, Alex has racked up over more than thirty thousand Instagram followers, forging a community inspired to do good in whatever way they can. With a tireless eye cast on the wonder all around us, Alex’s dedication to sharing her joie de vivre is truly a beautiful thing.

Inspired. Inspiring. Visionary.



Bio by Merrill Feitell

Ma chérie, Il faut se faire la vie belle,” is the soundtrack of my every day. It means, “My darling, you have to create a beautiful life (no one will do it for you).”

“Alex is wise beyond her years, a woman with soul behind her eyes who works hard and cares deeply. She is serious about what she does and extremely driven while still being warm, kind, and playful. Since we met her at our first magical shoot in Santa Barbara, Alex has truly become our muse. When designing pieces it’s her that we picture bringing them to life. She knows who she is and stays true to herself and her beliefs while understanding us and the women we are designing for – natural, feminine, strong.”

– Doen


“Kindness is true coolness”