Humanitarian. Social Entrepreneur. Goodwill Ambassador.
Pritika Swarup, hailed as the ‘World’s Most Fabulous Financier’ by the New York Post, is an International Fashion Model, Ivy League Graduate, Entrepreneur, and Global Ambassador for Operation Smile. She was born and raised in Virginia Beach, Virginia, and is one of the fashion industry’s brightest rising stars. Her flourishing modeling career includes campaigns for MAC Cosmetics, Prabal Gurung, Clinique, and Fenty Beauty. She has graced the covers and been featured in top international magazines including Vogue, Elle, L’Officiel, and Harper’s Bazaar. Pritika’s versatility in both commercial and high fashion work continues to gain her eminence around the world.
Through her career in the fashion and beauty industry, Pritika has had the opportunity to work with best inclass skin experts, make up artists, and trendsetters, all who have helped shape her views on beauty and wellness. Her upbringing is both equally inspiring and impactful. The matriarchs in Pritika’s family have instilled the principles of Ayurveda into her philosophy, emphasizing holistic beauty, with clean, natural rituals and remedies. These two influences from the East and West have come together to create her universal approach to skincare.
Pritika graduated with honors from Columbia University, where she completed her Bachelor of Arts degree in Financial Economics. She was recently accepted into the MBA program at Columbia Business School. She was the Founder and President of Praetorian Management LLC, a secondary market investment fund run by Columbia University students, which became the largest fund in the history of the university. In addition to her academic pursuits, in 2019, Pritika joined New York based investment firm New Legacy where she was an Investment Analyst. Currently, Pritika is focused on developing her international beauty and wellness startup Prakti, which is set to launch in September. Pritika created Prakti with determination to do what has never been done — bring Indian beauty to the forefront of the global industry and directly into the hands of the Millennial/GenZ consumer.
Immensely passionate about humanitarian causes, Pritika uses her voice and platform to positively transform the lives of children worldwide. As a Global Ambassador for Operation Smile, the international non-profit providing free corrective surgeries and support to children and adults born with a cleft lip or palate, Pritika represents the organization and shares its mission through speaking at press conferences, leading global fundraising initiatives, and actively participating in the organization’s medical missions across India, South Africa, and Mozambique. In 2019, Pritika had the honor of speaking before the United Nations General Assembly on women’s rights in developing countries and the responsibility of public figures, particularly in the fashion/entertainment industry, to lead by example when it comes to actively supporting and highlighting worldwide humanitarian efforts.
Pritika is a fierce advocate for change in the beauty industry; increasing diversity and inclusivity, and ending colorism. In September 2020, Pritika hosted a Skincare Masterclass with Dr. Barbara Sturm for individuals with darker skin tones. She continues to increase her overall presence and perspective on the industry as a skincare and lifestyle authority partnering with such publications as Harper’s Bazaar, Vogue, Porter Magazine, and Marie Claire.
Inspired. Inspiring. Visionary.